Since the holiday season is the most challenging time of the year for advertisers, it may be a good time for small firms to play contrarians, to drive their advertising against the flow of the crowd.
This is the season most retailers rely on to make most of their money, an opportunity window that opens only once a year. It is the most competitive busines period of the year. Retailers compete in price, inventory, hours of operation and service. They hope they have the season’s hot products.
They must compete for ad positions in newspapers, magazines and billboards, and for ad time in television and radio, usually at higher prices.
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An assortment of little-known and fascinating facts about some of the most beloved sacred Christmas hymns and carols. Enjoy Merry Christmas! - trivia quiz game.
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Holiday Store Displays . Culture Buzz A round-up of the craziest holiday store windows. This year, we’ve been noticing all the Christmas displays taking on a ...
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